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Have You Updated Your Disclosure Pages Yet?

Filed Under (Affiliate Marketing, Blogging Tips, Internet Marketing, Network Marketing, Niche Marketing, Random Thoughts) by admin on 23-12-2009

As all of you budding Internet Marketers should know by now, the US Federal Trade Commission (the FTC), has recently brought out new regulations governing affiliate marketing on the Internet. These regulations cover not only websites written or hosted in the US, but also any websites which can be read by a US citizen, which means every website on the Internet.

These new measures were made necessary by the bottom-feeders who were conning gullible newbies with their claims of making millions of dollars in a week with no work, and similar outlandish claims.

Outlandish to us old hands, but to newcomers who are scared of losing their jobs or their nest-eggs, these claims are hard to resist. So the FTC stepped in and brought in new regulations governing the use of testimonials, and also demanded that all affiliate marketers disclose any compensation agreements that they might have with any products or services that they might recommend.

Personally, I welcome the new regulations,  as you will see on my website I don’t use any testimonials regarding amounts of money made using xyz product anyway, so that doesn’t affect me at all. And I am happy to include an affiliate compensation disclosure on my website because as you all should know by now, I won’t promote crap products just because the merchant offers me a great commission.

My reputation as a straight-shooter is worth much more to me than a few lousy bucks commission from promoting a crappy product. So my position hasn’t, and won’t, change — I will continue to only promote products or services that I personally use and endorse because they are great products at a great value-for-money price.

However I have posted a new page outlining my policies regarding affiliate compensation, and you are welcome to read it at any time. It is not hard to find! :-)

Speaking of which, this page was drawn up by a real lawyer, and it may or may not be suitable for your own business, but if you are like me and hate lawyers with a passion, and hate paying them exorbitant rates for what is basically just a copy’n'paste job for them, then go ahead and copy it and paste in your own information and use it on your own website.

[By the way, I didn’t say that!]  ;-)

So, bottom line is that if you are doing what I keep telling you to do, which is to conduct your online business in an honest and ethical manner, then you will have nothing to worry about from the FTC’s new rules. Just make sure that you declare any compensation arrangements on your website, somewhere an average 10-year-old retard can find them and you should be sweet. Not that I am saying that all Yanks are as smart as an average 10-year-old retard, just that that should cover you!  :-)

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